The Burberry Prorsum Spring/Summer 2014 collection, showcased in its entirety on Vogue.com, remains a significant moment in the brand's history, a testament to the creative vision of Christopher Bailey and a reflection of the broader shifts occurring within the luxury fashion landscape. This collection, while now a piece of fashion history, continues to resonate, particularly when considering the subsequent evolution of the Burberry brand and the legacy of the "Prorsum" label itself. This article will explore the collection's key elements, delve into the meaning of "Prorsum," examine the impact of the collection on specific product categories like boots and women's clothing, and address the eventual phasing out of the "Prorsum" moniker.
Prorsum Burberry Meaning:
Before diving into the specifics of the Spring/Summer 2014 show, it's crucial to understand the significance of "Prorsum." The word is Latin for "forward," signifying progress and innovation. This perfectly encapsulated the Burberry brand's ambition and its continuous drive to push boundaries within the fashion world. Burberry Prorsum, therefore, represented the pinnacle of the brand's creative output, a collection that showcased the most experimental and luxurious designs. It stood in contrast to Burberry's other lines, representing a higher tier of craftsmanship, materials, and design aesthetic. The "Prorsum" label denoted a commitment to pushing the boundaries of traditional British style, melding heritage with contemporary trends.
Burberry Prorsum Spring Summer 2014: A Look at the Collection:
The Spring/Summer 2014 collection was a masterful blend of romanticism and practicality. Bailey, then Chief Creative Officer, drew inspiration from a variety of sources, weaving together themes of English countryside charm, subtle militaria, and a distinctly modern sensibility. The runway show, available to view on Vogue, showcased a palette that ranged from soft pastels and delicate florals to bolder, more graphic prints. The collection featured:
* Flowing silhouettes: Lightweight fabrics, such as silk and chiffon, created ethereal, feminine looks. Long, flowing dresses and skirts were juxtaposed with more structured pieces, creating a balance of fluidity and form.
* Bold prints: Floral motifs, often rendered in a painterly style, were a key element. These were not your typical dainty florals; they were bold, expressive, and often incorporated into larger, more abstract designs. Geometric prints also featured prominently, adding a modern edge.
* Military influences: Subtle hints of military inspiration were evident in certain pieces, such as tailored trench coats (a Burberry signature), structured jackets, and the use of epaulettes and other details. However, these elements were integrated subtly, never overpowering the overall feminine aesthetic.
* Practicality meets luxury: While the collection was undeniably luxurious, it also possessed a sense of practicality. Many pieces were designed to be versatile and easily incorporated into a modern wardrobe. This blend of high fashion and wearable style was a hallmark of Bailey's Burberry Prorsum designs.
* Emphasis on craftsmanship: The exceptional craftsmanship evident in each piece was a key aspect of the collection. Intricate detailing, exquisite embroidery, and the use of high-quality materials underscored the Prorsum label's commitment to luxury.
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